"Time is Money."  Well, not always (time with your loved ones isn't) -- but time is precious, I think we'd all agree.

Sadly of late we seem to have been seduced, by inadvertently pressing the "stimulus button" in certain brain circuits in our noggins, into acting like time is no longer precious, not at work and sometimes not even at home.  Certainly most of us seem to be acting like time isn't as valuable as it was just a few years ago, pre-Twitter and the rest.

"Follower Counts," "Likes," "Retweets," "Posts," "Links," "#HashtagUpThe Wazoo."  What did we used to do in the office with the time that so many of us now 'devote' to the constant stream of distraction (your employees call it "on the job work-related social connecting...") that we can access any time on our devices?

I have a strong conviction, based upon a lifetime of study into human nature, brain research and motivational psychology, that humans are where they are, PAST the verge of being the next 'great extinction' force on Mother Earth, due to one accident of evolution, and Twitter proves it (along with the social media "etc. list").  That predilection we all suffer from is an irresistible desire to repeat things that, at relatively low cost, give our brains a little boost.  (Now think about what the not-so-nice word for that tendency is...)  Lately all of us have been lowering our faces into 'Social Media' and Candy Crush Saga on our always-on devices, getting one little boost after another.

When you hear someone says something like "Nowadays I really measure my value to my employer, and my worth as a marketer, by my social engagement analytics, such as how many followers I have, how many people have liked my professional pages/posts on Facebook and LinkedIn, and how often my tweets are re-tweeted," you are hearing what I would call "self-bamboozlement."  We see this same self-justification in all human beings who don't want to acknowledge that they are trapped in repetitive behaviours that have often been called 'bad habits.'

Evolution pre-programmed us, over 7 million years (we've lived in settlements for .001 % of our species' evolution, just 7,000 years), to obsess over obtaining things that give us little boosts of pleasure:  foodstuffs we could only find in season in certain places, sex, the warmth of a fire, tickling a baby, being dry, dancing, being social, etc.  When we lived in our natural state, as nomadic tribes, we just couldn't get enough of anything to become addicted, but the secret sauce evolved in our brains, waiting for our modern 'New Normal' to let it blossom.  Addiction is a deeply insidious driving force in us that now shows up all around us: 'shopaholics', gamblers, drinkers and addictions