Monday, 30 November 2009

The Future of TV and Addressable Advertising

Interesting conjecture on what the future of TV will look like, and sooner rather than later!  From AdAge.com today:

"It's conceivable—and probably inevitable—that TV/web convergence will lead to us ordering up movies, pizza and even advertising while watching custom-tailored content and interacting with social-network buddies at the same time."
And a related article about my personal favourite topic, addressable advertising, in this case via addressable TV: http://adage.com/digital/article?article_id=140740

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