Thursday, 5 November 2009

Where Advertising is Going: An "Experience Designer's" Perspective

Wow!  Some wonderfully inspiring and subtle examples of where advertising is going (from the more insightful and forward, not backward -- "Push" -- thinkers in the business) have been collected and published by Tali Krakowsky, Director of Experience Design at WET Design in LA and posted on Creativity-Online.com.

Well worth a look, and some pondering...

Her lead-in:
"Next time you find yourself working on the next commercial, poster or billboard, please consider that hijacking our attention – on the sofa or on the street – might not be the most fun and convincing way to permeate culture and create a compelling emotional connection."
Brilliant.

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