Tuesday, 30 March 2010

Apple Launches the iPad -- in 1987

 Clip released by Apple in 1987 (note it's a bit tedious at almost 6 minutes, but it's also prescient!):


(First posted on Just One Cynic's Opinion.Blogspot on Sep. 25, '09, this 'futurist' prediction from Apple really belongs here on my business insights blog now that the iPad's been launched.)

Gotta love the Fast Company article by Kit Eaton that gave me the video link and points out that Apple will likely blow Microsoft's new "Courier" PDA out of the water whenever they finally release it.  The following is a precursor to my newer post about how Apple, with the business model behind the iPad, has effectively launched "Web 3.0", full control (or full profit, as in the days of 'Ma Bell') of the FLOW of content/data: "iPad: It's the CHANNEL, Stupid!"

Post dated Oct. 18, '09:  Some time back I put up a video on my personal blog that presaged the development of the "iTablet" by Apple. Daniel Lyons now has a post on Newsweek.com about it ("it" does not exist that we know of for certain, but it is the next natural step for Apple to take) and there are some very simple, but impactful insights he offers up:
"These devices will play video and music and, of course, display text; they will let you navigate by touching your fingers to the screen; and—this is most important—they will be connected to the Internet at all times. For those of us who carry iPhones, this shift to a persistent Internet has already happened, and it's really profound. The Internet is no longer a destination, someplace you "go to." You don't "get on the Internet." You're always on it. It's just there, like the air you breathe. This device is also your TV, your stereo, and probably your telephone too."
Read Dan's short article, it's speaks to your future, and mine. What it says is "STOP trying to put pre-internet marketing efforts online and open your minds to new possibilities." That's all Hulu and YouTube are -- broadcast TV models whacked onto the Internet. They're really not anything revolutionary, they're just tactical efforts that 'legacy media' folks can kind of wrap their heads around.

Maybe you can't imagine what the new marketing can look like.  Maybe I can't either, but there's someone out there who will, and soon.

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