An ad guy and miner of insights into human nature cuts through the bovine excreta sold by today's "Snake Oil Carney Barkers" to explain why "Social Marketing" is a diversion and where the future of marketing is really going: a return to the roots of being human.
Wednesday, 14 April 2010
A Powerful Ad Based on Insight, Not Product Shots
For BMW factory-certified used vehicles:
Click to enlarge. Kudos to the creatives, whoever they are. (Yeah, it's likely not a client-approved ad, but does it matter? YOU'RE looking at it!)