A veteran of global ad agency networks cuts through today's 'social media' hyperbole to explain why "Social Marketing" doesn't exist and where the future of marketing and advertising is really going.
Thursday, 17 November, 2011
"SOCIAL"!!! It's All About "Social Marketing"! Yeah! The Next Thing is "Social".... Oh, Hang On...
Indeed. You can't do "push marketing" via a social medium, and "pull marketing" on a social medium is actually PR, so if Marketing has any future, it will not be on any medium that is social in nature...
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